Number 65 in large bold text

The New

Number 45 in large bold text

Are Canadians prepared for the longest retirements in history?

Your 65 in large bold text

Your 65 will not be
your parents' 65.

With longer, healthier lives on the horizon for Canadians, retirement can last 20 to 30 years now instead of what it used to be 10 to 15 years ago. Add in a volatile economy, and creating future financial security becomes a complex challenge.

Canadians are living longer, more engaged lives.

Gold balloon with number 8
Gold balloon with number 3

Average lifespan of Canadians today1

More and more of us are living to age2

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Blue balloon with number 0
Blue balloon with number 0

Yet few of us are ready for a longer, more engaged retirements.

Pie chart showing retirement preparedness statistics

Over 50% of Canadians have done no financial planning at all3

23% of Canadians 45+ say they don’t have the financial resources to cover living expenses over the next five to 10 years4

Economic trend chart showing market volatility

Meanwhile, inflation and interest rates are volatile.

House icon with percentage symbol

3.3%

Annual inflation rate July 20235

+9.1% Grocery prices6

+30.1% Mortgage interest costs6

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7.2%

Bank of Canada Prime Rate as of Aug. 31, 20237

Most Canadians will be looking to answer

Three L's graphic representing Living expenses, Lifestyle wants, and Legacy planning

All clients come with their own income challenges.

Large letter L with number 1

Living expenses

What’s needed to maintain our day to day?

Large letter L with number 2

Lifestyle wants

What more do we want to see and do?

Large letter L with number 3

Legacy planning

What will we leave behind for our family?

Then there's the fourth L: Longevity

Large letter L with number 4 representing Longevity

With people living longer, there’s a disconnect between what Canadians are saving today, and what they’ll need to live the retirements they’ve dreamed of.

According to the World Economic Forum, today, Canadians will outlive their retirement savings by more than 10 years.8

Calculator with Canadian maple leaf icon

Meet Chris and Diane

Chris 43 / Sales Representative / $76 K per year

Diane 41 / Interior Design Consultant / $82 K per year

Two children / Nina 16 / Sammy 11

These two 40-somethings know what they want in retirement —
but aren’t sure how to achieve it.

Coins in hand icon representing living expenses

Living expenses

A vital life without worries in the house they call home

Lounge Chair

Living wants

A chance to travel (finally!) and necessary renovations

Nest Egg

Legacy planning

Diane passing her business to her children and helping their grandchildren get their lives off to a great start

Now let's discuss LONGEVITY.

Chris and Diane can expect a much longer retirement than their parents.

According to the Sun Life, Life Expectancy Calculator9

Born (1980–1985)

Life expectancy

Male

Female

0*

0*

Compare this to their
parents10

Born in 1952

Life expectancy

Male

Female

0*

0*

*Estimated hypothetical based on gender, current ages, height, weight, and lifestyle habits of Chris and Diane inputted into the Sun Life Life Expectancy Calculator.

Fast Forward 20 years
Segment
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Segment 3
Segment 4
Segment 1
Segment 2
Segment 3
Segment 4

Case study is for illustrative purposes only.

Chris and Diane going forward

Money in hand

Needs

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a steady income stream

growth potential in volatile markets

Money Chart

Challenges

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soaring inflation

interest rate uncertainty

macro-economic instability

Today's market volatility may present
opportunity for income investors.

Equity Chart

1980s–2020

EQUITY

Positive markets make equity-based portfolios the status quo.

Longevity

In 2023

LONGEVITY

Long-term income-generating products are called for.

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Income diversification is critical.

Bonds are a key component.

Why Bubble

Fixed income, which has historically outperformed in recessionary environments, and a strong diversifier potentially minimizing downside risks in a volatile market.

Diamond Separator
Why Bubble

Attractive yield

Highest since Q4 2007
(after years of near zero)

Diversification

Good portfolio diversifiers

A lower volatility investment, critical in a slowing economy.

Hands on money

Liquidity in uncertain times

Provides needed access to cash in retirement.

Sun Life Global Investments offers a broad, comprehensive product suite that allows you to customize investment and income portfolios with more than one type of solution.

Sun Life Global Investments |
Helping you solve for today's income challenges

Website on laptop
  • As Canadians live longer lives of higher quality, they face a new host of concerns.
  • Funding living expenses, lifestyle needs, and, potentially, a legacy is increasingly top of mind.
  • Market unpredictability increases the importance of strategizing how to fund income needs in retirement.

There are many solutions to help Canada’s aging population of income-seeking investors. However few providers can offer access to such a wide breadth of solutions like Sun Life Global Investments.

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Meeting clients’ income needs and solving for the risks they face is not easy. Sun Life Global Investments’ broad, comprehensive suite of products can help.